Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from brewtool.co.uk (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site or in person, we collect certain information from you, including your name, billing address, shipping address, payment information including your card details (Note: the full card details are only used during the transaction process and are not retained, only the last four digits of the long number are held as a reference with the order history), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How Do We Use Your Personal Information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information through Shopify or Paypal, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. This includes emails (via Mailchimp) where you have opted into newsletters and special offer communications.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store—you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Cookies We Use

BrewTool runs on the Shopify platform. The following cookies are stored on your computer by Shopify, and are necessary for the operation of the website:

_session_id
Allows Shopify to store information about your session (referrer, landing page, etc). (Unique token, sessional)

_shopify_visit
Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits. (No data held)

_shopify_uniq
Counts the number of visits to a store by a single customer. (No data held, expires midnight [relative to the visitor] of the next day)

cart
Stores information about the contents of your cart. (Unique token, persistent for 2 weeks)

_secure_session_id
(Unique token, sessional)

storefront_digest
If the shop has a password, this is used to determine if the current visitor has access. (Unique token, indefinite)

In addition, we track visitor activity using Google Analytics, which also stores cookies on your browser. To opt out of Google Analytics, you can choose to install a browser extension, available here. The following cookies are stored on your computer by Google:

_ga
Used to distinguish users. (Expires after 2 years)

_gid
Used to distinguish users. (Expires after 1 year)

_gat
Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>.

AMP_TOKEN
Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service. (Expires between 30 seconds to 1 year)

_gac_<property-id>
Contains campaign related information for the user. If you have linked your Google Analytics and AdWords accounts, AdWords website conversion tags will read this cookie unless you opt-out.

Finally, we use TrustPilot Reviews who use cookies to invite you to write reviews and verify them. For more information on their cookies follow this link: Here

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Social Media

Our Social Media profiles are governed under the following Privacy Policies:

Pinterest: https://policy.pinterest.com/en/privacy-policy
Instagram: https://help.instagram.com/
Facebook: https://www.facebook.com/privacy/explanation
YouTube: https://policies.google.com/

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. Our latest Privacy Policy will be available on our site at brewtool.co.uk and reflected by the version date. This policy can be updated at anytime and are effective immediately upon publishing to the BrewTool website. Please review this Privacy Policy to stay informed of changes that may affect you, as your continued use of the Website signifies your continuing consent to be bound by this Privacy Policy.

Contact Us

For more information about our privacy practices, if you have questions, or if you wish to make a complaint, please contact us by email at support@brewtool.co.uk or by post using the details provided below:

BrewTool
Privacy Compliance Officer
21 Newlands Road
Tunbridge Wells
England
TN4 9AS